The Magic Of A Bottle

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When does whisky look good? When you haven’t even opened the bottle yet. If you’re as partial to a few drams the same way we are, you like to spend some time admiring a bottle and everything about it: from the way the label is printed to the illustrations used. That’s why we thought it’d be a good idea to highlight some bottles we like based on looks alone (it’s a good thing they taste good too)


The first bottle we’re looking at is Bruichladdich. Pop this down on someone’s table after dinner and you’ll be met with raised eyebrows and a “What is that?” type of response. We applaud Bruichladdich for creating a bottle and brand that definitely does stand out against everyone else. Walk in to a whisky bar like The Pot Still in Glasgow and you’ll see a bottle or two theirs stick out like a sore thumb, but in a good way though.

This particular malt is called The Laddie Classic and is a nicely smooth dram; one which is perfect if you’re trying to introduce someone to whisky and showing them that it isn’t just a drink for older gents.

ardmore bottle

Sometimes a bottle needs to tell a story and this is no more apparent than this gorgeously illustrated bottle of Ardmore. Created by the Pearlfisher creative design agency in London, the bottle actually does something many whiskies don’t: it actually shows you the drinker where exactly the whisky has come from. The little red building on the label is the distillery’s location in Kennethmont and also provides a history of the whisky. Many brands reserve this information for the back of the bottle, but here it’s all right in front of us in way that invites us to learn the backs tory to their mighty blended whisky.

tullamore dew jar.jpg

The Irish always say there’s a little bit of history in every drink and they couldn’t be more true if you happen to find yourself having a glass poured form this old Tullamore Dew jar. When we originally seen one we thought we were in for a bargain on a whisky jar form the 1960s that had been foolishly untouched yet. Low and behold, we then realised that the particular jar we were drinking from in Coppers, Dublin was simply being refilled as the bar preferred the look of it to the new bottles.

We have seen some online with what appear likes the original label on top untouched going for around £150-£200, so if you happen to have one sitting at home, you’re dew will accrue (in value).

j and b coloured bottles

And finally, a crazy looking version of a divisive whisky. J&B can be found in bars all over Europe quite easily and depending on who to talk too, is a good attempt at blended whisky on the lower end of a the price scale, or a mixture of 40-odd whiskies your lips should avoid at all costs. We don’t know what they were thinking when launching these crazy bottles a few years ago. We’ll agree with an article we found in Branding Magazine that the whisky bottle is indeed eye-catching, but if you’re going to say on the label that your dram is a crazy one, it mightn’t taste so good.


If you have come across any fantastic looking, or crackers looking, whisky bottle designs like these get in touch and show us. We love to hear of all the weird and wonderful whiskies form around the world.

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